By GEORGINA LITTLEJOHN
All aglow: Olympic gold medallist Denise Lewis dazzles in neon paint for Cancer Research
It's the sort of body art that is usually adorned by clubbers as they dazzle as they dance the night away under a party's UV lights.
But neon paint can also be a rather effective away of drawing attention to yourself in others way, say for a worthy cause - as two sexy sporting personalities have proved.
Former heptathlon medallist Denise Lewis and Sky's Sports' Soccer AM presenter Helen Chamberlain stripped off and got decorated in UV paint to support Cancer Research.
Electrifying: Helen Chamberlain's hair stands on end as she poses in the UV designs that adorn her upper body
The ladies looked stunning as they modelled the designs - inspired by microscopic images of cancer cells and painted by body paint artist Carolyn Roper.- to show their support for Shine, the UK charity's night-time walking marathon.
Both Helen, 44, and Denise, 38, have a connection to the disease and were happy to pose for the campaign.
Shining bright: Swimmer Mark Foster is splashed with designed that were inspired by microscopic cancer cells
The event, which takes place in Glasgow on September 10 and in London on October 1, hopes to raise more than £1 million.
It has been designed to symbolise the light that Cancer Research UK's doctors, nurses and scientists bring to the lives of people affected by cancer through life-saving research, and participants can choose to walk either the full marathon or a half marathon route.
The charity says people can dedicate the money they raise to a specific area of cancer research, including breast cancer, lung cancer and leukaemia.
source: dailymail
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